Joshua Kesselman, through the power of RAW, has contributed more than $2.5 million in direct cash contributions, plus in-kind contributions of about $200,000 to a wide variety of charities over the years.
Josh, a passionate advocate for animal welfare, is kicking off an awareness campaign with a donation to the ASPCA.
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RAW is a recognizable brand to many people in the cannabis community. This decision helps to protect consumers from confusion and misleading practices associated with the unauthorized use of the RAW name.
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Josh Kesselman, founder of HBI Innovations, announced that RAW® Rolling Papers achieved over 300 million organic views across Meta platforms in April 2025. The brand’s content, shared via official Meta handles @rawlife247, @raw, and Josh’s @rawkandroll, reached this milestone without paid advertising, demonstrating RAW®’s strong community connection. Kesselman emphasized that RAW®’s success comes from authentic engagement, culture, and shared passion for smoking. This achievement reinforces RAW®’s influence as a cultural movement in the cannabis industry, highlighting the power of purpose-driven content to drive global conversations organically. RAW® continues to combine innovation, creativity, and philanthropy through initiatives like RAW Giving, which has donated over $2.5 million to various charitable causes.
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Josh Kesselman, founder of HBI Innovations, gave an exclusive tour of the RAW factory in Benimarfull, Spain, highlighting the region’s centuries-long rolling paper tradition. Documented by Benzinga, the tour showcased the historic Iberpapel S.L. facility and its role in producing RAW®, Elements, and Juicy Jay’s rolling papers. Kesselman reflected on his personal connection to the craft, tracing his fascination back to childhood memories with his father and emphasizing the enduring legacy of rolling paper production in the region. Kesselman described the factory as a place that “chose us,” blending centuries of tradition with modern production to maintain high-quality standards for global consumers. The tour also highlights HBI Innovations’ commitment to heritage, craftsmanship, and authenticity in the rolling paper industry.
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